Every AVENOIR begins as a drawing.
Then it is built in steel and sapphire, exactly as it was drawn. Yours is assembled after you order it.
AED 999Choose yours.
Where every dirham goes.
- 01The dial
Black Roman numerals and a railway track, crossed by TIME IS MONEY in red. ASSEMBLE IN UAE under the mark.
- 02Sapphire crystal
The same scratch-resistant crystal used on fine watches, so the dial stays clear for years.
- 03Steel case and screws
A brushed and polished steel case, held by visible screws: the architecture is the design.
- 04The blue crown
A faceted crown set with a blue cabochon, the detail people ask about first.
- 05Bracelet or leather
An integrated steel bracelet, or one of six leathers. A second strap is AED 149.
- 06Deployant clasp
Folds shut flat on the wrist, so the watch never drops when you take it off.
- 07Japanese automatic movement
Powered by your wrist, no battery. Visible through the exhibition caseback.
The price you see is the price you pay. Nothing is added at checkout.
Not a watch you check. A watch you show.
A century-old dial, written over by hand. People notice it across the room, and they ask. That is what you are buying: a name, not just the time.
Across the UAE, assembled to order.
Card or Apple Pay through Ziina.
Every watch, before it leaves us.
Questions? Message us on Instagram.